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Vincent Cloutier
The trade show attitude

The trade show attitude

  In the last 4+ years, we must have participated to at least a dozen trade shows, makers fare, etc. Has all of those experiences been profitable? As learning experiences, yes. Financially, not at all. In fact, we’ve done more shows where we wouldn’t cover our fees with sales than profitable ones. That can be a depressing thought in a way. But I don’t see it negatively. In fact, whether a sale/show event is profitable depends on a lot of factors: the market it deserves, its location, how much visibility it has, and, of course, the type of product an...

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Vincent Cloutier
Why the B3 bench is named the B3 bench

Why the B3 bench is named the B3 bench

Sometimes, you really have to accept that what seemed a clever idea is just not viable. It is something to design a product we really dig, it is another to sell it to people and expect them to really use it and enjoy it as you thought they would. So here's a short stoy behind the evolution and the name of the B3 bench.

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8 Ways to Use Your Wall-Mounted Letter Holder

8 Ways to Use Your Wall-Mounted Letter Holder

In the age of the internet, we receive less paper mail, and our wall-mounted letter holder is losing its usefulness. However, it’s not a question of putting away this old friend that’s become a decorative element in our entrance in the closet. There are many ways to use it. Here are 8 ways to use your wall-mounted letter holder.

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Vincent Cloutier
Cookbook Stands: What Are the Options on the Market?

Cookbook Stands: What Are the Options on the Market?

Preparing a nice little dish by following a recipe from your favourite cookbook can often be a puzzle. You don’t know where to put the book due to a lack of space, and the open pages close or end up becoming unreadable due to food stains.

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